APF Villeneuve: Personality of the Month for February for the Chambre de commerce du Grand Joliette

Good news never comes alone!  

Following APF Villeneuve’s major announcement of a $2 million investment in new machinery to step up automation initiatives at their plant, they have been honoured by their peers with the distinction of Personality of the Month for February, awarded by the Chambre de commerce du Grand Joliette. 

“They are regional leaders,” states Valérie Trudel, Communications Manager at CCGJ. “APF Villeneuve represents excellence,” she adds in the same breath. 

 “I am very touched by this recognition from my community,” says Érick Villeneuve, President of APF Villeneuve. He adds, “I am passionate about innovation and always look to improve and enhance our processes. I accept this award as proof that we have taken another step in the right direction.” 

APF Villeneuve was also nominated for the prestigious Personality of the Year category at the Gala des Excelsiors 2025, in addition to winning the title of Personality of the Month for February. 

This is not APF Villeneuve’s first recognition as part of the Excelsiors evening. Indeed, the company won the Industrial and Manufacturing category in 2014 and was a finalist in the same category in 2018. 

Moreover, Alliance Métal Québec, a non-profit organization chaired by Érick Villeneuve for several years with the mission of creating synergies among companies in the metal processing sector, won top honours in 2019 in the Institution, Organization, Initiative category. 

The Excelsiors evening has been a renowned honorary event in the greater Joliette area for nearly 40 years. 

The Excelsiors was launched in 1986 and celebrates the region’s entrepreneurial successes. Every spring, the Gala honours Lanaudière companies that distinguish themselves in their category.  

An external jury votes on the selected winners among the companies, personalities and organizations honoured during the evening of festivities initiated by the Chambre de commerce du Grand Joliette.